Centralized e-commerce players exercise significant discretion on the commerce that gets transacted on their platforms. For buyers and sellers, this translates to a lack of transparency, trust, control, and flexibility of choice. runs.com aims to change that by giving the power back to the platform participants.
runs.com's vision is to transform eCommerce platforms in 2 ways.
From Centralized Monopolies (Intermediary) to a Decentralized Platform built on Digital Trust (Facilitator)
From Electronic (SKU) Commerce to Experience (XKU) Commerce
runs.com is pioneering a concept of XKU or Experience-Keeping-Unit. XKU or Experience-Keeping-Unit is an innovative extension of Stock-Keeping-Unit (SKU) and has 3 additional attributes namely Story, Source & Sustainability. The platform participants are incentivized to verify documents and information, and score the experiences on each of these 3 attributes. These scores are codified into UPC (barcode) as 3 additional blue lines and act as immutable ledger entries that are committed to the Blockchain.
RUNS has already filed a provisional patent for XKU.
Decentralized Experience Commerce platform built on digital trust